Standalone strategy projects for brands and agencies.
Agency-side. In-house. On set. I connect strategy and creators with how content gets made, where it goes and how it performs.
A little
about me.
I’m Dallas, a Sydney-based social and creative strategist who likes a big idea as much as the detail that makes it work.
I’m interested in what a brand has to say, why anyone would care and how that thinking becomes something worth their time. I’ve worked agency-side, in-house and on set, so I’m as comfortable shaping the strategy as I am figuring out how it comes to life.
Bring me in for a strategy project, an agency pitch or ongoing fractional support.
Outside of work, I’m usually listening to pop music, talking about pop music or finding a way to meet the people making pop music. Dua Lipa, Hilary Duff, The Veronicas and I go way back. Ask me how.
Different briefs.
A clear direction.
Norwegian Aqua
Creator strategy / Partnerships
18.8m impressions · 1.35m engagementsAPAC creator campaign · 2025
YoPRO × Beat Alcaraz
Australian creator-led social strategy
Campaign in progressResults due February 2027
Always Human strategy
Brand strategy / Agency research
Daydream Island relaunch
Owned social / Relaunch
21.7m impressions · 201K engagementsReported channel totals · Jul 2018–Jun 2019
Selected brand experience
Selected agency experience
Bring me
the brief.
Tell me the challenge, the timing and where you need direction.